In Debrecen, in northeastern Hungary, the BMW Group operates a full-scale vehicle manufacturing plant built on more than 400 hectares, representing one of the company’s newest and most innovative production sites. This is where series production of the first model of the Neue Klasse – the new BMW iX3 – began at the end of 2025.
The Debrecen plant has been developed in line with the BMW iFACTORY concept, built on digitalisation and designed for efficient and sustainable operations. The Neue Klasse sets a new benchmark in premium mobility with its innovative design language, next-generation electric drivetrains and a fully integrated digital experience.