Social commitment is firmly anchored in the BMW Group's corporate identity. The BMW Group supports social life, among other things, through sponsorship partnerships in the areas of culture, sport, environment and education: for example, the “Blooming District” and the “Technology House.”
The BMW Group assumes social responsibility to make a lasting positive contribution to the development of the region in which the company is active.This ranges from vehicle donations for educational institutions to financial support for projects in the social sector (Helping Together e.V.) to own initiatives — such as promoting young mathematicians and scientists (e.g. Tech4Kids).
The BMW Group works closely with regional education providers such as the IHK and the Employment Agency as well as with universities in Deggendorf, Landshut and TU Munich on the Straubing Campus. This is where the region's future expertise lies. It secures jobs.
As a reliable partner and good neighbour, the BMW Group also talks directly with citizens — for example during factory visits and neighborhood days.