We are all responsible for preserving and protecting our natural environment. Our role as a manufacturer of high-tech products and as an employer makes this a matter to which we are committed. As a company, it is BMW's duty to adopt a more responsible and sustainable environmental policy which must also be economically viable. Therefore, we campaign for harmony between people and nature, technology, progress and the right of future generations to live in an environment which is still intact. Compliance with existing environmental regulations is fundamental for our behavior.