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The complete assembly hall tours that were previously offered, are not availalbe at this time, due to multiple onsite construction projects. Instead, we are offering two different tour options. Guests can choose from the one-hour Glimpse Tour which highlights areas such as Best Fit Body Shop, including components of assembly and paint shop, or the two-hour tour that includes the press shop and main body shop. Reservations are required for select times, Monday through Friday. Click on the button below to make your reservation.
Visit this one-of-a-kind building and experience the past, present and future of BMW in the only BMW museum in North America. Your senses will come alive as you feel the power of the BMW brand firsthand, from its beginnings in aviation and motorsports to its rise to prominence on the global stage. Take a self-guided trip through the museum to experience BMW exhibits that both astonish and inspire.
Here you will see BMW’s numerous milestones in both racing and touring vehicles. View rare and important vehicles from BMW’s past, such as the famous Isetta “Bubblecar”. As you stroll through the Zentrum, you’ll trace BMW’s pioneering spirit straight back to these beautifully restored classics. You can also explore what’s current in BMW, with exhibits that feature state-of-the-art technologies, including rarely seen models available through our exclusive collection.
See the X family of vehicles assembled at BMW Manufacturing up close — every line, every curve, every exhilarating detail of these truly remarkable BMWs—all assembled next door, at the South Carolina plant.
The Zentrum is a living museum, a combination of innovation and performance. At the Zentrum there is truly something for everyone, it is here that the “Ultimate Driving Machine” offers the ultimate backstage pass.
At no cost to you or your family, plan a visit to the Zentrum museum. Zentrum museum hours are Monday through Friday, from 9:30 a.m. to 5:30 p.m.
BMW Manufacturing is the global center of competence for BMW X models and assembles the BMW X3, X4, X5, X6, X7, and XM Sports Activity Vehicles and Coupes and their variants. This South Carolina factory is where state of the art assembly happens, blending innovative engineering and premium quality.
Assembly hall tours are currently unavailable due to multiple construction projects onsite. Please check back with us for updates on availablity of the assembly hall tours in fall 2024. As an alternative, please join us for a 50 minute Best Fit Body Shop-Glimpse Tour. Reservations are requested for select times, Monday through Friday. Book a Glimpse Tour and see for yourself how the Ulitmate Driving Machine is assembled.
The Zentrum is more than just a museum. It’s a meeting and events center, a cafe, a gallery and a BMW ultimate experience. Whether you’re planning a gathering for your entire sales force, a nationwide conference or an intimate fundraising dinner for a select few, the Zentrum offers you a setting as distinctive as the vehicles BMW assembles.
Facility rental includes the entire Zentrum museum, which offers:
If you’re looking for the latest BMW gear, the Zentrum is the ultimate destination. The BMW Boutique is complete with everything you need to take on the open road in style. Pick up fashionable BMW clothing or check out the latest motoring accessories for your home or office. When it comes to finding the right gift for the automotive enthusiast, the Zentrum gift shop is the only place you need to go.
