In 2018, BMW invested $1 million in the International African American Museum (IAAM) located in Charleston, South Carolina. BMW focuses on diversity not only locally, but globally. The historical education that the IAAM will provide has significance beyond the state border. The investment will be recognized in the Orientation Theater, where guests will begin their exploration of the IAAM. Here, visitors will watch videos that provide essential historical context to the museum’s location at the former site of Gadsen’s Wharf.